America's Sweethearts: Dallas Cowboys Cheerleaders

Don't be surprised if you uncover a newfound respect for the athleticism and talent of the DCC, along with a simmering rage toward the bosses who think that paying them a living wage isn't a priority. The Dallas Cowboys sports franchise is worth a reported $9 billion, yet most of the cheerleaders who represent them -- not only on game day but through appearances at senior centers and schools, countless meet-and-greets and special events, as calendar models, and more -- earn salaries that don't come close to paying their rent. Most have full-time jobs (loan officer, pediatric nurse, graphic designer) in addition to being DCC.

To hear the bosses tell it, the women are grateful to be part of a legendary sisterhood and find their purpose in serving others, blowing off the idea that the cheerleaders' pay should be commensurate to their work. Even more baffling, most of the women featured on America's Sweethearts: Dallas Cowboys Cheerleaders seem on board with this idea. The way their bodies and spirits are worn down through this work is seen as a virtue -- low pay and the occasional grope from a fan are merely occupational hazards. The values and power structure haven't changed since the 1960s, and showcase an internalized misogyny that demands deeper examination than the series is willing to give us. However, it never pities its subjects and treats these beautiful and talented women with more respect than the industry itself does. An imperfect but fascinating look at the grit behind the glamour.