Flamin' Hot
By Jennifer Green,
Common Sense Media Reviewer
Common Sense Media Reviewers
Fun, feel-good biopic has language, drugs, mature themes.
A Lot or a Little?
What you will—and won't—find in this movie.
Where to Watch
Videos and Photos
Flamin' Hot
Community Reviews
Based on 7 parent reviews
Great positive messages for watchers who aren't triggered by mild adult issues
What's the Story?
As a child, Richard Montañez (Jesse Garcia) played in the California orchards where his extended family worked as pickers when FLAMIN' HOT opens. "My playground was everyone else's labor camp," he recalls in a voiceover, as he begins to narrate the story of his rise to the executive suite. Montañez is mistreated by a racist society, joins then leaves a gang, starts a family with his wife Judy (Annie Gonzalez), but still can't land a steady job without his high school diploma. Finally, he's given an opportunity as a janitor at a Frito-Lay factory. Eager to learn, he starts pestering engineer Clarence (Dennis Haysbert) to show him the ropes. Inspired by his own community's heritage and penchant for spicy foods, Richard comes up with the idea of catering some snack products to the Latino market. He dares to make a direct call to the company's CEO, Roger Enrico (Tony Shalhoub). And that's when his real climb begins.
Is It Any Good?
This empowering biopic is driven by a brisk pace and a charismatic performance from star Garcia. That said, the film's insistence on idealizing its subject could leave some viewers unsatisfied. Flamin' Hot is predictable but entertaining in its rags-to-riches tale featuring a Latino lead with a big heart, big ideas, and little cultural or financial capital. There's some creative visual storytelling, like putting dates on packages and chips on the factory floor to show time passing, or having Garcia amusingly narrate executives' C-suite meetings using street slang as he imagines them bullying one another. Music, editing, and Garcia's spirited performance infuse the film with energy.
Garcia is the heart of this movie. He narrates the tale, splashing his monologues and dialogues with Spanish expressions and terms. He's charismatic in the role, as is the real Montañez, by all accounts. That resourcefulness and relentless charm are part of his legend, although the facts around Montañez's version of his role in Frito-Lay history have been publicly scrutinized. The film opts to gloss over this, with brief scenes mentioning the invention and use of a lab-manufactured spicy powder, and end credits continuing the celebration of the real Montañez's family, life, and career. That glossing over may or may not bother you. It doesn't make the film less entertaining in and of itself, and underestimating viewers' ability to grapple with grey areas hasn't seemed to pose a problem for much of contemporary Hollywood cinema.
Talk to Your Kids About ...
Families can talk about what makes a biopic like Flamin' Hot different from films about fictional characters. How do you know from watching this movie that the story is based on real people?
If you research Montañez and Frito-Lay's flamin' hot line, you find this film's account, based on Montañez's autobiography, is disputed. Does that matter to you or change your experience or enjoyment of this movie? Why, or why not? Where could you go for more information?
How did Montañez demonstrate perseverance? What obstacles stood in his way?
What are some storytelling techniques that stood out to you while watching this film? For example, the use of voiceover, flashbacks, a fast pace and editing, or the music. How would you describe the tone of the movie or your own mood when you finished watching it?
Movie Details
- On DVD or streaming: June 9, 2023
- Cast: Jesse Garcia , Dennis Haysbert , Tony Shalhoub
- Director: Eva Longoria
- Inclusion Information: Female directors, Latino directors, Latino actors, Black actors, Middle Eastern/North African actors, Female writers, Latino writers
- Studio: Searchlight Pictures
- Genre: Drama
- Topics: History
- Character Strengths: Perseverance
- Run time: 99 minutes
- MPAA rating: PG-13
- MPAA explanation: some strong language and brief drug material
- Last updated: April 24, 2024
Inclusion information powered by
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.
Suggest an Update
Where to Watch
Our Editors Recommend
Best Movies with Mexican and Mexican American Characters
Best Latino Movies to Watch as a Family
Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.
See how we rate